Information Visualization
YEAR2024
TYPE Educational
CLIENTSProfessors Adrien Segal + Scott Kildal
MEDIUMprint & digital media + data visualization + illustration
SKILLinformation design + visual storytelling + eye-tracking analysis + data synthesis
A three-part visual investigation into the ways we see, process, and prioritize visual information. Through observational drawing, eye-tracking data, and iterative experimentation, the series explores how the human gaze moves across and responds to visual information in real time. Each piece combines analog mark-making with digital composition to visualize the subconscious patterns of seeing.
The final works—editorial spreads and printed posters—translate this research into a visual language that balances precision with abstraction, inviting viewers to reconsider how they navigate and interpret the information around them.
1. Green Spaces: San Francisco Community Gardens
Identifies 49 community gardens across San Francisco, emphasizing four key sites that support local food justice. Scanned natural textures were integrated into the data visualization, produced as a large-format poster.
2. San Francisco Solutions: Redirecting Harm Reduction Efforts
Visualizes Narcan deployment across neighborhoods (2018–2023), revealing disparities between overdose rates and distribution access. Designed as a digital, scroll-based visualization for public accessibility and engagement.
3. Plastic Tide: The Great Pacific Garbage Patch
Tracks the rising concentration of oceanic plastic debris through heat mapping and projection data, visualizing the forecasted macro plastic accumulation by 2030. Realized as a two-page educational magazine spread.
GALLERY